Outside-the-box hair care

Posted by
On June 26, 2013

Photo by Brad Smith/Photosmith

Anita Heinzke, ChE’10, thinks outside the shampoo bottle.

That creative thinking earned Heinzke, a project engineer in L’Oreal’s Florence, Ky., hair care facility, a $5,000 Beauty Shakers award from the company. Her suggestion — to use corn plastic in L’Oreal shampoo packaging — took third place out of more than 900 submissions in the company’s annual ideas competition.

“Corn plastic is a 100 percent biodegradable material that has a lot of environmental benefits,” says Heinzke, who works with the lines that fill bottles with shampoo. “Most plastic is made from oil, but this type is made from corn. It could potentially save hundreds of thousands of barrels of oil annually by switching our products alone to this material.”

Heinzke is helping the company with its recent launch of the new restage of the L’Oreal shampoo line, Advanced Haircare. It required the purchase of $6 million in new equipment and the installation of four packaging lines that were modified to handle the capacity.

“L’Oreal is a company that gives its employees a lot of opportunity and freedom to be creative,” Heinzke says. “The company has a strong passion for promoting women in science. Every day there is something new and challenging.”

mm
Posted by

On June 26, 2013. Posted in Features, Summer 2013

Recent Posts

Celebrating 150 Years

Celebrating 150 Years

From hardscrabble, “country academy” roots, how we became a global research university Rolla in [...]
Innovation, the Rolla way

Innovation, the Rolla way

Since our founding, S&T and innovation have been tightly connected. From advances in materials,[...]
Keeping history alive

Keeping history alive

Several authors have written history books about S&T, but no tome can contain all the informati[...]
New book chronicles university's history

New book chronicles university's history

Larry Gragg, Curators’ Distinguished Teaching Professor emeritus of history and political science, [...]
What lies ahead for S&T's next 150 years?

What lies ahead for S&T's next 150 years?

 As Missouri S&T launches its 150th anniversary celebration, the world continues to recove[...]